I weighed in a while ago on how to hold celebrities accountable when their values don’t line up with the consumers’ values. Check out this article in La DePaulia about the impact of Kanye West’s words on his brand partnerships.
“If no one cared, it might not have risen to [this] level because we’ve seen problematic people be associated with brands, and unless someone calls it out, the brand relationship continues,” Christina Steed, adjunct professor in the college of communications, said.
OPINION: Fans of Kanye West should take action to protest his antisemetic rhetoric
