Cross Cultural Marketing Panel: Be authentic and avoid cultural gaffes

Today I had the opportunity to participate in an insightful panel about cross cultural marketing and how to do it right. I really enjoyed this conversation which talked a lot about the Hispanic consumer market and how savvy marketers must incorporate research, insights and experts to develop strategies that will resonate with the consumer. As brands and companies begin to pay more attention to the minority majority, these approaches and insights will become even more necessary. Stay tuned for more on this conversation. Below are some snaps from the panel.